News and References
We provide news and references that analyze the latest trends in search engine marketing, including tips for search engine optimization (SEO), PPC campaign management, Web Analytics and Internet viral marketing. Not all of them reflect our point of view but we concentrate mostly on the fresh outlook related to the opportunities presented by the Internet.
Internet is constantly changing environment. The algorithms for organic search engine listings do not stand still either. And even more. New words and expressions related to Internet marketing found their way into vocabulary like Google dance, Google Sandbox, vlogging, social media.
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March 19, 2007 The Beginner's Guide to Social Media Optimization There's a great sense of relief when you finally admit to yourself, that, though it sounds cool, you have no idea what it means to Digg, Stumble or Spurl Source: Lisa Barone |
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March 15, 2007 Using the Internet to Bridge Marketing and Sales One of the biggest problems faced by businesses today is the inefficient collaboration between marketing and sales teams. So when it comes to Search Engine Marketing – who owns it? Source: Scott Orth |
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March 13, 2007 10 Not-So-Quick-But-Still-Important Ways to Increase Conversions Last week I posted 10 Quick Ways to Increase Conversions. As I stated in that post, there are literally thousands of signals that can be changed to improve one's conversion. Source: Stoney deGeyter |
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March 13, 2007 Why Should You SEO? As SEO enters the mainstream of business marketing strategies you would think that less time would have to be spent educating people on why SEO is so very important. Source: Stoney deGeyter |
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March 12, 2007 Why Search Engine Optimization is Crucial for Your Small Business In many instances small and mid sized business owners are not 100% sure that Search Engine Optimization (SEO) is the right solution for the online marketing needs Source: 10e20 |
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March 6, 2007 10 Quick Ways to Increase Conversions My SEO firm has been spending a good deal of time analyzing conversion and usability aspects for our clients over the past year. Source: Stoney deGeyter |
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March 4, 2007 Link Bait Link baiting (or linkbaiting) is the latest buzz word in the SEO world and has come to be the preferred way to natural link building. Source: Jim Westergren |
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February 28, 2007 Link Building Guide The purpose of this article is to help you in your link building using 5 steps. Source: Jim Westergren |
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February 28, 2007 Google and Yahoo Continue to Grow, MSN Struggles The latest Nielsen/NetRatings data shows that both Google and Yahoo continue to grow their search audiences at a nice rate, while MSN, AOL and Ask continue to struggle. Source: Jennifer Laycock |
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February 27, 2007 Search engine marketing In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs) Source: From Wikipedia, the free encyclopedia |
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February 8, 2007 Search Engine Guide Guide to Search Marketing Source: Search Engine Guide |
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January 5, 2007 Top Ten Mistakes in Web Design The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be. Source: Jacob Nielsen |
Your Target Audience
Many start-up companies think that their target online audience is, basically, everyone with a credit card. In reality, nothing can be further from the truth. This approach and (very often) absence of any kind of online viral marketing strategy leads to zero sales and rapid stagnation. One has to notice that there are lots of competitors offering similar products on the Internet.
Target audience isn't everyone who would like to buy your products and services online, it is the people your business manages to reach effectively and convince to take action.