Latest SEM techniques, Web analytics, PPC and SEO
Posted in SEO Discussions on Jul 11th, 2008
Sometimes search engine optimization specialists and web analysts can go overboard when they advise you to choose carefully file names for your website. They come up with the whole system of file naming, for example, telling website owner to use hyphens for the page name because this aids “readability”. They also claim that search engines [...]
Posted in Web Usability on Jul 6th, 2008
If you are in the beginning of your road in the role of an SEO contractor or buy books and read magazines on the related subject, you will get one and the same annoying SEO, web analytics and web usability advice. It is the following piece of SEO wisdom: “your website should always have fresh [...]
Posted in SEO Discussions on Jul 3rd, 2008
Once in a while I review online articles dedicated to ongoing web analytics and SEO issues. So with great surprise I noticed that there was still ongoing discussions about the value and validity of long-tail keywords. One of the articles really attracted my attention. It was very bizarre and full of contradictions. Some certain web [...]
Posted in SEO Discussions on Jul 1st, 2008
In the early days of the Web, people had a lot of discussions about Netiquette - behavior on the Internet. For example, if somebody was writing something on the forum and his words were all in caps, it was considered that the guy was screaming at people.
These times are dead and gone but the screaming [...]
Posted in Web Usability on Jun 30th, 2008
If a web analyst wants to provide his client or employer with the brilliant web usability report, he needs to understand the significance of the elements on a landing web page. His web usability analysis should start with the understanding of visitor’s eye-tracking patterns. Web analyst should also possess decent knowledge about the latest behavioral [...]
Posted in Marketing Campaigns on Jun 29th, 2008
Part of a job of an SEO contractor or anybody who provides search engine optimization consulting is not only the task to get high ranking in organic listings but also ppc campaign management and administration.
While it takes some time to get success with pure SEO services, ppc campaigns provide faster results. For example, any new [...]
Posted in SEO Discussions on Jun 26th, 2008
As of now, there is practically no place where a person can get any formal search engine marketing training and become a successful web analyst. I heard there is a place in Canada, but did not research this issue. And I will explain why. Absence of formal training does not surprise me a bit though: [...]
Posted in SEO Discussions on Jun 15th, 2008
For the last year I hear the same perpetuating SEO myth about mod_rewrite on Apache or Unix servers. This myth appeared out of nowhere in SEO and web analytics circles. It is directed at current bloggers and tell them that their blogs will not get optimized right if they don’t use mod_rewrite. Some web [...]
Posted in SEO Discussions on Jun 10th, 2008
One of the most interesting and important parts of any SEO work is keyword research. If you meet some SEO wannabe and he tells you that he hates doing keyword research, then, perhaps this guy is in the wrong business.
Great SEO keyword research requires from a SEO contractor not only knowledge of some tools [...]
Posted in Google AdWords on Jun 7th, 2008
Recently I told you about my likes and dislikes of Google AdWords Editor version 5. As you remember from that previous blog entry, there were some issues related to instability, the editor was crashing on all platforms and PCs, and one could not get recent changes no matter how hard he would push that [...]
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Web Analytics - Terra Incognita
Latest SEM techniques, Web analytics, PPC and SEO
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