Web Analytics - Terra Incognita

There are many website owners who would like to bump up performance of their websites but don’t have resources to hire an SEO expert.  I know that they are looking for a free SEO advice and SEO tips.  It could be that I am preaching to the choir but here is a simple list of [...]

Read Full Post »

I remember when splash pages first appeared. It was in the first half of the nineties soon after Flash just entered into our virtual lives.  SEO web design was rudimentary at those times. I was an old school webmaster and, probably, the only SEO expert in a branch of a gigantic transnational corporation.  Splash screen [...]

Read Full Post »

Sometimes search engine optimization specialists and web analysts can go overboard when they advise you to choose carefully file names for your website. They come up with the whole system of file naming, for example, telling website owner to use hyphens for the page name because this aids “readability”. They also claim that search engines [...]

Read Full Post »

Professional SEO consultant is always a loner. It really does not matter whether he works as an in-house search engine optimization specialist or just a regular SEO contractor. No matter what his SEO job is,  his assignments are perfectly clear - improve search engine rankings and increase search engine traffic.
Depending on his search engine optimization [...]

Read Full Post »

If you are in the beginning of your road in the role of an SEO contractor or buy books and read magazines on the related subject,  you will get one and the same annoying SEO, web analytics and web usability advice.  It is the following piece of SEO wisdom: “your website should always have fresh [...]

Read Full Post »

Once in a while I review online articles dedicated to ongoing web analytics and SEO issues. So with great surprise I noticed that there was still ongoing discussions about the value and validity of long-tail keywords. One of the articles really attracted my attention. It was very bizarre and full of contradictions.  Some certain web [...]

Read Full Post »

In the early days of the Web, people had a lot of discussions about Netiquette - behavior on the Internet. For example, if somebody was writing something on the forum and his words were all in caps, it was considered that the guy was screaming at people.
These times are dead and gone but the screaming [...]

Read Full Post »

If a web analyst wants to provide his client or employer  with the brilliant web usability report, he needs to understand the significance of the elements on a landing web page.  His web usability analysis should start with the understanding of visitor’s eye-tracking patterns. Web analyst should also possess decent knowledge about the latest behavioral [...]

Read Full Post »

Part of a job of an SEO contractor or anybody who provides search engine optimization consulting is not only the task to get high ranking in organic listings but also ppc campaign management and administration.
While it takes some time to get success with pure SEO services, ppc campaigns provide faster results.  For example, any new [...]

Read Full Post »

As of now, there is practically no place where a person can get any formal search engine marketing training and become a successful web analyst. I heard there is a place in Canada, but did not research this issue. And I will explain why. Absence of formal training does not surprise me a bit though: [...]

Read Full Post »