Web Analytics - Terra Incognita

There is a big myth in SEO that started awhile ago but still persists nowadays. This myth states that if you submit your site to the search engines all over the world, it will boos your web site’s rankings and will bring a lot of traffic. Some of you, guys, who are knowledgeable, [...]

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One can not be considered a serious SEO specialist without at least some understanding of Natural Language Processing. NLP studies the problems of automated generation and understanding of natural human languages. All search engine spiders and robots use NLP in a certain way for improving text processing and analysis of billions web pages on the [...]

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I still have mixed feelings about Meta tags. As an old school webmaster, I think that Meta tags can help when you need to provide some structured information about a web page. In the good old times metadata helped search engines to categorize web pages correctly. But the situation changed in the beginning of [...]

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Even several years ago strategic positioning of keywords on the page and in the source code was the major factor for successful search engine optimization. This situation has changed: in current SEO, remote votes of confidence for the web pages mean more now. I would say that sixty percent of optimization happens off-page and forty [...]

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