When you start a new SEO job, it is always great to keep in mind the main factors that would bring an SEO consultant high search engine rankings in Google. It is a top search engine and any web analyst will tell you that if Google recognizes your work, the other two leading search engines will follow. Any attempts to improve search engine rankings in Google should adhere to unwritten Internet marketing strategy that it follows.
Unfortunately, it is impossible to calculate all the reasons why Google improves keywords rankings. Many search engine optimization specialists and web analysts tried to figure that out but failed. Overall, an SEO professional needs to know `a couple of hundred hints that may help understand what really impacts your PageRank.
I am not going to bore you down with all these SEO tips – I will just name a dozen of those that you must know. Besides, a couple of weeks ago I already brought up to your attention “no-no’s” that not only won’t increase search engine traffic to your site but may ruin it completely.
I would start first with web usability of the site that brings satisfied visitors. Nothing is really more important than true popularity of your website. Next factor is the age of the site: the older it is – the better chance it stands to get a great PageRank. If your domain name contains the main keyword you are fighting for, then kudos for you because you already are well ahead of the competitors. If you don’t have it in the domain name, then don’t forget to put your main keyword in the title tag.
Anchor text of the hyperlinks to your website is important as long as they are relevant to the content of the landing pages. Internal link structure of your website is vital as well, so if you feel that there are too many links on the page, don’t forget to add “norel” attribute to some of them that threaten to dilute the importance of significant internal links.
Link popularity of your site as well as the closest matching of links to the keywords on the landing pages counts too. All those keywords in headlines, sub headlines play a big role, as long as you don’ stuff too many of them on the page.
You are going to be on the road to success if you start following just these guidelines in your SEO services for website owners. I observed a lot of sites being practically reborn after my web analytics company implemented these measures without even getting to the next state – advanced SEO, viral marketing and expanded web site marketing strategy.
So before switching to big guns, measure thoroughly the level of your strategy implementation through website analytics and get oriented by the results.