First Basic Steps of Web Analysis
May 29th, 2008 by admin
If you are really serious to become the best web marketing professional, it is always good to start learning how to build the basic online models. You can use the best SEO and web analytics tools in the world but they will provide you only with the abundance of collected data. This is when the real work begins for a professional web analyst. He needs to study these facts and figures, analyze and test them and then pass his conclusions to the big shots in his web analytics company.
Naturally, it is important to impress the guys on the top, but, really, our work is not about that. You should not be too excited about employer-employee relations, because, it is highly likely that all your work will be simply ignored. So, the source of your interest should be the excitement of web research, interesting findings, ability to think clearly under the pressure.
Probably, you already found out from my previous blog entries, that every little detail is important in web analytics. True web researcher and scientist notices most of the facts because he has to deal a lot with the so called gray area, which can be easily prone to multiple interpretations and scenarios.
That is why, in order to conduct a successful web analysis, the analyst should first try to understand who is that “average Joe” - your regular Internet visitor who found your web site in the Internet ocean of information. By using properly web analytics data from GA, you can start building his/her profile thoroughly. Naturally, you won’t find where this guy came from or the visitor’s gender and age (unless the client has left some kind of feedback), or his home address. The anonymity of a visitor should remain sacred for you unless the visitor takes certain steps in this direction by his or her choice.
By understanding who your visitor was, the choices and preferences that he made while surfing your web site, you can move to the next step your web analysis. You will gain an invaluable perspective on various segments of your web site. And, in particular, you will see why some landing pages are failing and what kind of optimization they require.
In my future blog entries I will go with you through the basic steps that will help you to build a profile of your Internet visitor. If you decide to do the analysis yourself, please, don’t forget to filter out the visits coming from your IT department, web development team and QA testers if they exist in your company
