Over the years we often encountered and still do encounter web site owners who don’t have any idea what Bounce Rate really means. For some unknown reason, many still think that Bounce Rate of the web site is in fact nothing less than the Exit Rate. Well, close, but no cigar!
We find Bounce Rate quite an intriguing part of web analytics. It helps a lot when we conduct deep analysis of visitors’ behavioral patterns. Bounce rate become more important when web analysts realized that they can not really base their assumptions on the stats related to Top Exit pages. In fact, if you are using Google Analytics tool or Urchin, you will find that Top Exit pages are not the part of the default Dashboard.
Mind you, this is just the beginning of our conversation about Bounce Rate without diving deep into details. After all, what does this stats tell you? Speaking in layman terms, it means that the visitor got stuck on one page without moving to other pages. And then the so-called bounce has occurred. This information would, probably, be of the greatest value to anybody who is dealing with web pages, except for one fact… There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. As long as there is no consensus on that stats, leading web analysts forward all kinds of interesting and boring theories, trying to figure out the standard.
In our future blog entries we will introduce you to our web analytics approach to Bounce Rate. I plan to go through the comparative analysis on why there is so much difference in getting stuck on the page against leaving the web page. We will also explain the dependence between the Bounce Rate and web searches. So, read on.