Monthly Archives: June 2008

Web Usability Analysis of a Landing Webpage

If a web analyst wants to provide his client or employer  with the brilliant web usability report, he needs to understand the significance of the elements on a landing web page.  His web usability analysis should start with the understanding … Continue reading

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Proper PPC Campaign Management

Part of a job of an SEO contractor or anybody who provides search engine optimization consulting is not only the task to get high ranking in organic listings but also ppc campaign management and administration. While it takes some time … Continue reading

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Objectives for A Successful Web Analyst

As of now, there is practically no place where a person can get any formal search engine marketing training and become a successful web analyst. I heard there is a place in Canada, but did not research this issue. And … Continue reading

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Googlebot Does Not Care About Mod_Rewrite

For the last year I hear the same perpetuating SEO myth about mod_rewrite on Apache or Unix servers. This myth appeared out of nowhere in SEO and web analytics circles. It  is directed at current bloggers and tell them that … Continue reading

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SEO Keyword Research Phenomenon

One of the most interesting and important parts of any SEO work is keyword research. If you meet some SEO wannabe and he tells you that he hates doing keyword research, then, perhaps this guy is in the wrong business. … Continue reading

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Improved Pay Per Click Campaigns Management

Recently I told you about my likes and dislikes of Google AdWords Editor version 5. As you remember from that previous blog entry, there were some issues related to instability, the editor was crashing on all platforms and PCs, and … Continue reading

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What Should You Choose: PPC or SEO?

Pay per click marketing drained a lot of budgets and remain extremely popular way to to bring web traffic. Scared of excessive payments many small business owners who own websites rushed to the other side of the paradigm – Search … Continue reading

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Overpricing Versus Web Strategy

From the years spent in my web analytics company I learned that some website owners look at SEO like some kind of magical cure from all their online problems. Partially, all those “boys and girls” who are writing a lot … Continue reading

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Why I Like and Hate Google AdWords Editor

I will start this blog entry like that: Google AdWords Editor for Windows is the worst kind of editor that I’ve seen since Microsoft switched from DOS to Windows environment. Now I am going to correct myself: Google AdWords Editor … Continue reading

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Video Perils of Viral Marketing Campaigns

At the dawn of YouTube mania one of our clients announced to us that he found a new way to increase traffic to his web site. He said that he had a meeting with representatives of some media company and … Continue reading

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