Latest SEM techniques, Web analytics, PPC and SEO
Posted in Web Usability on Jun 30th, 2008
If a web analyst wants to provide his client or employer with the brilliant web usability report, he needs to understand the significance of the elements on a landing web page. His web usability analysis should start with the understanding of visitor’s eye-tracking patterns. Web analyst should also possess decent knowledge about the latest behavioral [...]
Posted in Marketing Campaigns on Jun 29th, 2008
Part of a job of an SEO contractor or anybody who provides search engine optimization consulting is not only the task to get high ranking in organic listings but also ppc campaign management and administration.
While it takes some time to get success with pure SEO services, ppc campaigns provide faster results. For example, any new [...]
Posted in SEO Discussions on Jun 26th, 2008
As of now, there is practically no place where a person can get any formal search engine marketing training and become a successful web analyst. I heard there is a place in Canada, but did not research this issue. And I will explain why. Absence of formal training does not surprise me a bit though: [...]
Posted in SEO Discussions on Jun 15th, 2008
For the last year I hear the same perpetuating SEO myth about mod_rewrite on Apache or Unix servers. This myth appeared out of nowhere in SEO and web analytics circles. It is directed at current bloggers and tell them that their blogs will not get optimized right if they don’t use mod_rewrite. Some web [...]
Posted in SEO Discussions on Jun 10th, 2008
One of the most interesting and important parts of any SEO work is keyword research. If you meet some SEO wannabe and he tells you that he hates doing keyword research, then, perhaps this guy is in the wrong business.
Great SEO keyword research requires from a SEO contractor not only knowledge of some tools [...]
Posted in Google AdWords on Jun 7th, 2008
Recently I told you about my likes and dislikes of Google AdWords Editor version 5. As you remember from that previous blog entry, there were some issues related to instability, the editor was crashing on all platforms and PCs, and one could not get recent changes no matter how hard he would push that [...]
Posted in Marketing Campaigns on Jun 5th, 2008
Pay per click marketing drained a lot of budgets and remain extremely popular way to to bring web traffic. Scared of excessive payments many small business owners who own websites rushed to the other side of the paradigm - Search engine optimization or SEO. The reasoning here is the following: ” I don’t have to [...]
Posted in Marketing Campaigns on Jun 4th, 2008
From the years spent in my web analytics company I learned that some website owners look at SEO like some kind of magical cure from all their online problems. Partially, all those “boys and girls” who are writing a lot of meaningless articles about miracle powers of SEO share the blame.
Naturally, Internet marketing and, specifically, [...]
Posted in Google AdWords on Jun 3rd, 2008
I will start this blog entry like that: Google AdWords Editor for Windows is the worst kind of editor that I’ve seen since Microsoft switched from DOS to Windows environment. Now I am going to correct myself: Google AdWords Editor is the best and, I believe, the only free one for managing bulky Pay Per [...]
Posted in SEO Discussions on Jun 2nd, 2008
At the dawn of YouTube mania one of our clients announced to us that he found a new way to increase traffic to his web site. He said that he had a meeting with representatives of some media company and they told him that they can create a great video with his marketing message. No [...]
Web Analytics - Terra Incognita
Latest SEM techniques, Web analytics, PPC and SEO
There are 64 Posts and 0 Comments so far.