Latest SEM techniques, Web analytics, PPC and SEO
Posted in Google Analytics on May 29th, 2008
If you are really serious to become the best web marketing professional, it is always good to start learning how to build the basic online models. You can use the best SEO and web analytics tools in the world but they will provide you only with the abundance of collected data. This is when [...]
Posted in Google Analytics on May 28th, 2008
There is an interesting metric in Google Analytics and similar web analytics software. Web analysts tend to pass it over but this metric will give you an interesting insight into the world of your Internet visitors. In Google Analytics this metric is called Screen Resolutions. You can get to it if you click on Visitors [...]
Posted in SEO Discussions on May 27th, 2008
As any other company we receive piles of junk mail. There is nothing new about it except for one peculiar thing. Some of the spam comes with the solicitation in SEO area.
Our organization has great reputation as a seasoned web analytics and SEO company, yet the solicitations from different countries come for the [...]
Posted in SEO Discussions on May 25th, 2008
I am observing a lot of discussions in articles, online and even in the books dedicated to SEO and we analytics. It seems that small business owners are searching for some sort of a definite answer to the question that bothers them. And the question is the following: should they hire an in-house SEO [...]
Posted in Web Analytics on May 22nd, 2008
In the previous two blog entries I was telling you how useful and invaluable Bounce Rate metric was and how you can utilize it for figuring out what kind of problems exist on your landing pages.
It is true, this metric is great but not everything is so peachy as it seems. There are some drawbacks [...]
Posted in Web Analytics on May 21st, 2008
Overall, from what I am observing, Bounce Rate metric is extremely unappreciated and even unwelcome metric among my brethren web analysts and SEO professionals. To some certain degree this is understandable. I mentioned in the previous blog entry that many web site owners think of Bounce rate as synonym of Exit rate. This means that [...]
Posted in Web Usability on May 19th, 2008
In the previous two parts of the abstract web usability report I was discussing the importance of website navigation, website content and design, top level pages. Yet, these are just the starting points of a decent website usability report.
This time I would like to talk about other aspects, like, for example, internal search engine of [...]
Posted in Google Analytics on May 16th, 2008
My friend, who works as a web analyst, called me today and told a story about Google Analytics. It turns out that from April 30 to May 5 of this year, Google Analytics experienced processing errors and lost a lots of valuable data. Naturally, as all corporations do when they try to save [...]
Posted in Instant SEO on May 13th, 2008
There is a big myth in SEO that started awhile ago but still persists nowadays. This myth states that if you submit your site to the search engines all over the world, it will boos your web site’s rankings and will bring a lot of traffic. Some of you, guys, who are knowledgeable, [...]
Posted in Instant SEO on May 12th, 2008
I described the general keyword research in my previous blog entry and showed that sometimes the results can be pretty ineffective. It is getting harder to get to Top 10 in Google when your keywords are facing competition from billions of other web pages that are already using them.
I think, that is why a lot [...]
Web Analytics - Terra Incognita
Latest SEM techniques, Web analytics, PPC and SEO
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