Web Analytics - Terra Incognita

I still have mixed feelings about Meta tags. As an old school webmaster, I think that Meta tags can help when you need to provide some structured information about a web page. In the good old times metadata helped search engines to categorize web pages correctly. But the situation changed in the beginning of [...]

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Even several years ago strategic positioning of keywords on the page and in the source code was the major factor for successful search engine optimization. This situation has changed: in current SEO, remote votes of confidence for the web pages mean more now. I would say that sixty percent of optimization happens off-page and forty [...]

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After completing the web usability tasks described in the previous entry, start reviewing all presentation pages of the first level. Usually, when the information architecture of the web site has been built correctly, these pages are called Home, About Us, Contact Us, Services, Products, etc.
Look with a fresh eye at the layout of these pages [...]

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It seems that as the time goes by, many web site owners become more savvy with Internet issues. More and more clients, especially those who invested heavily in the development of the web site, ask us to to evaluate their creation and provide them with detailed web usability report. I consider this a [...]

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