Web Analytics - Terra Incognita

A couple of months ago Google announced its new AdWords feature called Automatic Matching. It is still in beta format but many advertisers and SEO consultants already received the message from our dominant search engine company about this “exicting feature”.  In fact, Google claims that Automatic Matching is purely optional and it “helps your ads [...]

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Before the advent of Quality Score, the situation with Google advertising was as bad as it could be.  Rich corporations and businessmen  with big pockets slowly but surely were taking over the sponsored results. They set up huge Internet advertising budgets and were pushing small business with limited resources out of the game. In the [...]

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Conversion rates optimization is an art. I can name right out lots of SEO contractors and companies,  recall many professional web analysts and PPC administrators. Yet, I can count on my fingers the number of true CRO experts. Many companies will approach website owners with a promise to improve the conversion rates of their landing [...]

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Recently I told you about my likes and dislikes of Google AdWords Editor version 5. As you remember from that previous blog entry, there were some issues related to instability, the editor was crashing on all platforms and PCs, and one could not get recent changes no matter how hard he would push that [...]

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I will start this blog entry like that: Google AdWords Editor for Windows is the worst kind of editor that I’ve seen since Microsoft switched from DOS to Windows environment. Now I am going to correct myself: Google AdWords Editor is the best and, I believe, the only free one for managing bulky Pay Per [...]

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