I often encounter online articles where SEO contractors lament that they have to conduct their marketing campaign while the client’s website looks ugly and despicable. Web analysts and search engine optimization specialists compare that kind of work to great advertising poster on the wall of a cockroach-ridden restaurant. But what if the website is in [...]
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I Built a Website - Now What? (Part One)
So you hired an SEO contractor and got top rankings for the keywords that you wanted. You say to yourself: “Now my site does not just have the great design, it is also visible on all leading search engines. Where are all the Internet crowds that I [...]
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A couple of months ago Google announced its new AdWords feature called Automatic Matching. It is still in beta format but many advertisers and SEO consultants already received the message from our dominant search engine company about this “exicting feature”. In fact, Google claims that Automatic Matching is purely optional and it “helps your ads [...]
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Before the advent of Quality Score, the situation with Google advertising was as bad as it could be. Rich corporations and businessmen with big pockets slowly but surely were taking over the sponsored results. They set up huge Internet advertising budgets and were pushing small business with limited resources out of the game. In the [...]
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Posted in SEO Discussions on Sep 17th, 2008
A couple of days ago I caught up online a heated discussion among young and not so young SEO experts. The main idea of this online conversation was that search engine rankings don’t matter anymore and there is no use to check the success of the keywords and their movement on our three leading search [...]
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Posted in SEO Discussions on Aug 26th, 2008
It is always a very positive and exciting event when an SEO expert or a Web analyst gets hired by a website owner. Yet, very often an SEO specialist finds to his surprise that the major difficulty he is facing is not about ways to increase web traffic or improve search engine rankings for a [...]
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Posted in SEO Discussions on Aug 20th, 2008
I was talking to a website owner who just switched to our web analytics company from some SEO specialists in Boca Raton. I would not say that the guy was completely unhappy with their work, although he did not achieve planned SEO goals with these SEO contractors. I had to ask him why and in [...]
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Posted in Instant SEO, SEO Discussions on Aug 11th, 2008
There are many website owners who would like to bump up performance of their websites but don’t have resources to hire an SEO expert. I know that they are looking for a free SEO advice and SEO tips. It could be that I am preaching to the choir but here is a simple list of [...]
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Posted in SEO Discussions, Web Usability on Aug 10th, 2008
I remember when splash pages first appeared. It was in the first half of the nineties soon after Flash just entered into our virtual lives. SEO web design was rudimentary at those times. I was an old school webmaster and, probably, the only SEO expert in a branch of a gigantic transnational corporation. Splash screen [...]
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Posted in SEO Discussions on Aug 1st, 2008
For several months I’ve been reading online complaints that top search engines are punishing websites for paid links. I was a little bit astonished to hear that kind of statements from some serious SEO experts and prominent bloggers. There were also very bizarre claims that paid links are part of SEO technology environment, that search [...]
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