Latest SEM techniques, Web analytics, PPC and SEO
Posted in Instant SEO, Marketing Campaigns on Mar 11th, 2010
When we talk about a successful SEO campaign we usually mean that certain positive goals were achieved with rankings, website traffic, conversions and ROI (return on investments). There is scientific reasoning and projections that exist behind each of the parts of the campaign.
However, it happens that some clients have very vague views on how an [...]
Posted in Instant SEO, Marketing Campaigns on Feb 16th, 2010
In eight out of ten cases every Internet marketing company that provides SEO services hears the same nagging question posed by a client: “Do I need to redesign my website?”. In fact, customers like to ask this or similar questions when they ask a web analyst or or a web analytics specialist provides them with [...]
Posted in Conversion Optimization, Instant SEO, SEO Discussions, Web Usability on Jan 24th, 2010
I often encounter online articles where SEO contractors lament that they have to conduct their marketing campaign while the client’s website looks ugly and despicable. Web analysts and search engine optimization specialists compare that kind of work to great advertising poster on the wall of a cockroach-ridden restaurant. But what if the website is in [...]
Posted in Instant SEO on Jan 2nd, 2010
There is no absolute definition that describes the quality of inbound links. Normally, more is better. However, there are guidelines and observations by search engine marketers. For example, a popular site that links to you prominently to itself has many inbound links is likely to mean more than a link from a random page from [...]
Posted in Instant SEO on Jun 25th, 2009
Internet is swarming with all kinds of web directories that promise to provide website owners with useful paid links. Matt Cutts from Google explains the guidelines of the world leading search engine towards defining which paid links can do a good job for you and which are just poison.
Posted in Instant SEO on Sep 1st, 2008
When you start a new SEO job, it is always great to keep in mind the main factors that would bring an SEO consultant high search engine rankings in Google. It is a top search engine and any web analyst will tell you that if Google recognizes your work, the other two leading search engines [...]
Posted in Instant SEO, SEO Discussions on Aug 11th, 2008
There are many website owners who would like to bump up performance of their websites but don’t have resources to hire an SEO expert. I know that they are looking for a free SEO advice and SEO tips. It could be that I am preaching to the choir but here is a simple list of [...]
Posted in Instant SEO on May 13th, 2008
There is a big myth in SEO that started awhile ago but still persists nowadays. This myth states that if you submit your site to the search engines all over the world, it will boos your web site’s rankings and will bring a lot of traffic. Some of you, guys, who are knowledgeable, [...]
Posted in Instant SEO on May 12th, 2008
I described the general keyword research in my previous blog entry and showed that sometimes the results can be pretty ineffective. It is getting harder to get to Top 10 in Google when your keywords are facing competition from billions of other web pages that are already using them.
I think, that is why a lot [...]
Posted in Instant SEO on May 12th, 2008
If a web site owner tries to shop around on Internet for a decent SEO contractor or a web analytics company, he will have hard time to find out who is who. He will have to do a lot of unnecessary reading about web searches that will not really tell him a lot. [...]
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Web Analytics - Terra Incognita
Latest SEM techniques, Web analytics, PPC and SEO
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