Category Archives: Google AdWords

Your Personal Automatic PPC Administrator

A couple of months ago Google announced its new AdWords feature called Automatic Matching. It is still in beta format but many advertisers and SEO consultants already received the message from our dominant search engine company about this “exicting feature”.  … Continue reading

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Quality Score Optimization Factors in PPC Campaign Management

Before the advent of Quality Score, the situation with Google advertising was as bad as it could be.  Rich corporations and businessmen  with big pockets slowly but surely were taking over the sponsored results. They set up huge Internet advertising … Continue reading

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Art of Conversion Rate Optimization

Conversion rates optimization is an art. I can name right out lots of SEO contractors and companies,  recall many professional web analysts and PPC administrators. Yet, I can count on my fingers the number of true CRO experts. Many companies … Continue reading

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Improved Pay Per Click Campaigns Management

Recently I told you about my likes and dislikes of Google AdWords Editor version 5. As you remember from that previous blog entry, there were some issues related to instability, the editor was crashing on all platforms and PCs, and … Continue reading

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Why I Like and Hate Google AdWords Editor

I will start this blog entry like that: Google AdWords Editor for Windows is the worst kind of editor that I’ve seen since Microsoft switched from DOS to Windows environment. Now I am going to correct myself: Google AdWords Editor … Continue reading

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