I often encounter online articles where SEO contractors lament that they have to conduct their marketing campaign while the client’s website looks ugly and despicable. Web analysts and search engine optimization specialists compare that kind of work to great advertising poster on the wall of a cockroach-ridden restaurant. But what if the website is in [...]
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Posted in SEO Discussions, Web Usability on Aug 10th, 2008
I remember when splash pages first appeared. It was in the first half of the nineties soon after Flash just entered into our virtual lives. SEO web design was rudimentary at those times. I was an old school webmaster and, probably, the only SEO expert in a branch of a gigantic transnational corporation. Splash screen [...]
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Posted in Web Usability on Jul 6th, 2008
If you are in the beginning of your road in the role of an SEO contractor or buy books and read magazines on the related subject, you will get one and the same annoying SEO, web analytics and web usability advice. It is the following piece of SEO wisdom: “your website should always have fresh [...]
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Posted in Web Usability on Jun 30th, 2008
If a web analyst wants to provide his client or employer with the brilliant web usability report, he needs to understand the significance of the elements on a landing web page. His web usability analysis should start with the understanding of visitor’s eye-tracking patterns. Web analyst should also possess decent knowledge about the latest behavioral [...]
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Posted in Web Usability on May 19th, 2008
In the previous two parts of the abstract web usability report I was discussing the importance of website navigation, website content and design, top level pages. Yet, these are just the starting points of a decent website usability report.
This time I would like to talk about other aspects, like, for example, internal search engine of [...]
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Posted in Web Usability on Apr 26th, 2008
After completing the web usability tasks described in the previous entry, start reviewing all presentation pages of the first level. Usually, when the information architecture of the web site has been built correctly, these pages are called Home, About Us, Contact Us, Services, Products, etc.
Look with a fresh eye at the layout of these pages [...]
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Posted in Web Usability on Apr 25th, 2008
It seems that as the time goes by, many web site owners become more savvy with Internet issues. More and more clients, especially those who invested heavily in the development of the web site, ask us to to evaluate their creation and provide them with detailed web usability report. I consider this a [...]
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