Web Analytics - Terra Incognita

I Built a Website - Now What? (Part One)
So you hired an SEO contractor and got top rankings for the keywords that you wanted. You say to yourself: “Now my site does not just have the great design, it is also visible on all leading search engines. Where are all the Internet crowds that I [...]

Read Full Post »

If you are really serious to become the best web marketing professional, it is always good to start learning how to build the basic online models. You can use the best SEO and web analytics tools in the world but they will provide you only with the abundance of collected data. This is when [...]

Read Full Post »

There is an interesting metric in Google Analytics and similar web analytics software.  Web analysts tend to pass it over but this metric will give you an interesting insight into the world of your Internet visitors. In Google Analytics this metric is called Screen Resolutions. You can get to it if you click on Visitors [...]

Read Full Post »

My friend, who works as a web analyst, called me today and told a story about Google Analytics. It turns out that from April 30 to May 5 of this year, Google Analytics experienced processing errors and lost a lots of valuable data. Naturally, as all corporations do when they try to save [...]

Read Full Post »

All business owners and CEO constantly worry about the metric that is called Time on Site. They just love this stat and they demand from the web analyst to establish precisely how long visitors hang around their web sites. Just several years ago, old software would give web analysts peculiar and weird [...]

Read Full Post »