Latest SEM techniques, Web analytics, PPC and SEO
Posted in Google Analytics, Marketing Campaigns, SEO Discussions, Web Analytics on Sep 11th, 2009
I Built a Website - Now What? (Part One)
So you hired an SEO contractor and got top rankings for the keywords that you wanted. You say to yourself: “Now my site does not just have the great design, it is also visible on all leading search engines. Where are all the Internet crowds that I [...]
Posted in Web Analytics on Dec 6th, 2008
Part of our marketing efforts in our web analytics company is concentrated on generating interest about our clients websites on social media networks. Viral marketing through social media can be extremely time-consuming and draining, especially if client offers products and services that are not really ideal for generating the buzz. However, the masses of SMN [...]
Posted in Google AdWords, SEO Discussions, Web Analytics on Nov 9th, 2008
Before the advent of Quality Score, the situation with Google advertising was as bad as it could be. Rich corporations and businessmen with big pockets slowly but surely were taking over the sponsored results. They set up huge Internet advertising budgets and were pushing small business with limited resources out of the game. In the [...]
Posted in Web Analytics on May 22nd, 2008
In the previous two blog entries I was telling you how useful and invaluable Bounce Rate metric was and how you can utilize it for figuring out what kind of problems exist on your landing pages.
It is true, this metric is great but not everything is so peachy as it seems. There are some drawbacks [...]
Posted in Web Analytics on May 21st, 2008
Overall, from what I am observing, Bounce Rate metric is extremely unappreciated and even unwelcome metric among my brethren web analysts and SEO professionals. To some certain degree this is understandable. I mentioned in the previous blog entry that many web site owners think of Bounce rate as synonym of Exit rate. This means that [...]
Posted in Web Analytics on May 11th, 2008
Over the years we often encountered and still do encounter web site owners who don’t have any idea what Bounce Rate really means. For some unknown reason, many still think that Bounce Rate of the web site is in fact nothing less than the Exit Rate. Well, close, but no cigar!
We find Bounce Rate quite [...]
Posted in Web Analytics on Feb 28th, 2008
People often ask our advice on how to improve website conversion rates. Unfortunately, there is no short answer to this question. If we try to sum it all up, we would say, that measuring, testing and experimenting are the primary keys to improving online conversion rates. Then we would, probably, have [...]
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Web Analytics - Terra Incognita
Latest SEM techniques, Web analytics, PPC and SEO
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